Published 28 March 2025 in Art for All
By Nolan Stevens
Collecting art is both exciting and meaningful. For some, it's driven by passion. For others, it's a long-term investment. Whether you’re just beginning or have been collecting for years, it helps to understand what gives art its value – and how to ensure your collection grows more valuable in time.
If you’re new to collecting, it’s perfectly normal to worry about whether you’re paying too much or picking the wrong piece.
If you’re more experienced, you might be wondering whether your collection is growing in value – and what you can do to support that growth.
Either way, here are a few key things to consider.
What makes art valuable?
The artist’s reputation
An artist’s profile plays a big part in how their work is valued. Artists with major exhibitions, respected gallery representation, or a strong auction history can usually ask higher prices. That said, emerging artists who receive strong critical attention can also be promising investments.
Medium and materials
Some mediums are more highly valued than others. Oil paintings, for instance, often fetch higher prices than watercolors or prints. Unique pieces generally carry more value than artworks produced in large editions.
Linocut Print
Oil based painting
Provenance and authenticity
This refers to the artwork’s background – its ownership history, where it has been exhibited, and whether its authenticity can be verified. Proper documentation, like a certificate of authenticity and sales records, can significantly increase a work’s value.
Market demand
Value is also shaped by trends. Certain artists, styles, or movements gain popularity and can attract higher prices. But keep in mind – hype doesn’t always translate into lasting value.
Condition and care
The physical condition of a piece is critical. Damage, poor restoration, or deterioration can lower its value. On the other hand, works in excellent condition tend to retain or grow their value.
If you’re just starting out, take your time. Do your research, ask questions, and consider consulting an art advisor before making a purchase.
Already collecting?
How to protect and grow your art collection’s value
Pay attention to long-term trends
Some artists and movements appreciate steadily over time. Keeping an eye on auction results, museum acquisitions, and expert commentary can help you spot what’s on the rise.
Request condition reports
Minor issues – like fading, discoloration, or early signs of damage – can affect future value. Professional condition reports and preventive care help maintain your collection’s quality.
Understand both public and private sales
Public auction results are a useful benchmark, but private sales can offer different insights. Knowing both markets gives you a fuller picture of an artwork’s value.
Rarity matters
Unique works tend to carry more weight. If you collect edition-ed pieces, check that they are properly documented and produced in small numbers – the smaller the edition, the higher the potential value.
Diversify your collection
A well-rounded collection – featuring different artists, styles, and time periods – can reduce risk and strengthen long-term value. And when the time is right to sell, doing so at a peak moment for that artist or market can increase your return.
Getting a valuation
Whether you’re a beginner or a seasoned collector, it’s worth getting your collection professionally valued. Certified appraisers look at all the factors above to provide a detailed report. These are helpful for insurance, resale, or estate planning.
Online valuation tools and auction databases can also be helpful, especially for gauging general trends. Just remember – they’re no substitute for expert evaluation.
Whether you’re collecting with your heart, your head – or a bit of both – understanding the value of your art gives you confidence as a collector. It helps you care for the pieces you love, make informed decisions, and engage more deeply with the art world.
Think of it as a journey on which you’re constantly learning, because the more you understand the more you’ll appreciate the magic of local art produced by local artists. And a great way for you to stay up to speed is to sign up below for our newsletter, because we’re always publishing articles that aim to inform and empower art lovers.
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